Israel Travel

Italian tour company Turisanda will begin to market Israel to Italian travelers. Turisanda is one of Italy's biggest tour companies, specializing in high-end leisure travel and educational tours. The company is owned by Hotelplan, one of the top ten largest groups of tour operators in all of Europe. Turisanda will sell tour packages to Israel through a network of 4,000 travel agents throughout Italy.

The contacts with Turisanda are part of the Israeli Tourism Ministry's wider strategy to broaden Israel's appeal beyond traditional markets. Between January and October of this year, about 60,000 Italian tourists visited Israel, a rise of 75 per cent compared to the same period last year.

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