Israel Travel

Israeli hotel chain Atlas Hotels officially announces today the reopening of Center Hotel as a new boutique hotel designed to celebrate the culture, spirit, art, and architecture of the century old city of Tel Aviv. Israeli Minister of Tourism Isaac Herzog, and Tel Aviv Mayor, Ron Huldai, were participated in the opening ceremony.

The Center Hotel, located on Dizengoff Square and opposite the Cinema Hotel, was converted into a hip, consumer-friendly design hotel. The historic Bauhaus building has been renovated to preserve the special characteristics of "The White City" architectural style. The 56 rooms have been refurbished in an outstanding, unique local art, and have a dash of life style with an historic and cultural connection to the "The White City".

In July, 2003, UNESCO, the United Nations Educational, Scientific and Cultural Organization, proclaimed "The White City", the unique urban and historical fabric of Tel Aviv-Jaffa, as a World Cultural Heritage site. By this proclamation, the world recognized the special architectural qualities of the buildings, streets, squares and avenues of Tel Aviv.

In the first four months of 2006, Tourist overnights in Israel's hotels rise to record of 2.6 million. The upward trend indicates that tourist overnights will reach 9 million by the end of 2006, according to Israel Ministry of Tourism statistics.

Overnight stays of Israelis and tourists reached 5.8 million, 16 per cent more than in the same period in 2005. The number of overnight stays in the country's hotels rose to 1.8 million in the month of April, up 10 per cent from the same period one year ago. 800,000 of these were by foreign tourists, up 38 per cent from April 2005.

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Atlas Hotels, the leading Tel Aviv hotels chain for business and leisure travelers, announces today the reopening of Center Hotel as a new boutique hotel designed to celebrate the culture, spirit, art, and architecture of the century old city of Tel Aviv. The historic Bauhaus building has been renovated to preserve the special characteristics of the "White City" architectural style.

On 18^th December 2005, Atlas Hotels will be temporally closing the Melody Hotel, situated opposite the Hilton Hotel and overlooking the Mediterranean in order to add an additional 3 floors to the building and to refurbish and upgrade the existing 34 rooms. At the end of the day, the newly designed boutique hotel will have 53 rooms and 2 suites. Atlas hotels hope to re-open the hotel in April 2006. During this period reservations can be made at other Atlas Tel Aviv hotels – Basel Hotel, Tal Hotel, City Hotel, Cinema Hotel and Center Hotel.

“After several lean and unproductive years in the Israeli, tourism industry, the time has come to look to the future and invest,” said Leslie Adler and Danny Lipman, Atlas Hotels CEO’s. “As we expect strong growth in the Israeli travel industry, the Atlas Chain, committed to invest money and efforts to execute our ambitious program to improve the quality of Atlas Hotel products and services.”

Atlas Hotels is the leading and longest established 3-4 star hotel chain in Israel, managing hotels countrywide, in the main cities of Tel Aviv, Jerusalem and Eilat. Atlas Hotels is ideal for business and leisure travelers looking for private and exclusive first class accommodations. Since the opening of our first hotel in 1968, Atlas Hotels has become one of the largest mid-luxury hotel chains in Israel. Today, Atlas consists of 8 hotels, located in 3 most attractive tourist sites. Tel Aviv Hotels: Basel Hotel, Tal Hotel, Melody Hotel, Cinema Hotel, City Hotel, and Center Hotel; Jerusalem: Ariel Hotel, and Eilat: Nova Hotel.

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