« The Rise of The Israeli New Jazz Scene | HomePage | Herzliya Biennial of Contemporary Art will open on September 23, 2007 »
08/19/2007
Israel launches $11 million tourism advertising campaign
Israel has launched $11 million advertising campaign in North America, designed to boost tourism to Israel from the United States and Canada. The campaign, to be executing through December 2007 by Israel`s Ministry of Tourism, will be spread over a variety of media types, including network television, cable TV, national magazines, newspaper travel sections, professional and religious media, billboards and New York City bus shelters.
Print advertisements include depictions of a dancer on the beach in Tel Aviv, a chef in Jerusalem, a cowboy on the Golan Heights, a Tel Aviv high-tech expert whose hobby is building guitars, and an archeologist atop Masada. The television campaign will be concentrated in New York, Los Angeles and south Florida.
Travelers from North America representing the largest single source of tourism to the country, with some 600,000 North Americans visited Israel in 2006, almost 30% of the total tourists visiting Israel last year. Israel goal is to double North American tourism to Israel by 2010.
Sponsored Links – Basel Tel Aviv Sea Hotel | Red Sea Jazz Festival | Cinema Tel Aviv Hotel
09:50 Posted in Israel Tourism | Permalink | Comments (0) | Email this | Tags: United States, Canada, Tel Aviv, Jerusalem, New York City, Tourism, Israel